I took a phone call on Wednesday from one of the Denton family at
"Denton's Directory" - a local directory that's distributed free to households here in Melksham and has actually become something of a well-used institution. So although the call was a "cold call" looking to persuade me to go for a somewhat better entry than a line item, it wasn't unwelcome. And Robin was very professional in his approach too.
So what catergory should Well House Consultants / Well House Manor go under? Looking through the 2007 directory (which happens to be at hand in the hotel reception!) I came up with half a dozen distinct possibilities, which I whittled down to four. And then the challenge came in presenting a few words for each of those categories.
1. Hotels
Well House Manor
Quiet location close to town centre.
Tailored for business visitors.
Spacious, well equipped rooms.
Internet & plenty of parking.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk
2. Conference Facilities
Well House Manor
Business meetings, training and conferences.
Wide range of layouts and catering available.
Integral hotel accommodation for delegates.
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk
3. Computer Training
Well House Consultants
Training courses in Web Technology -
Perl, PHP, Linux, Python, MySQL, etc
404 The Spa, Melksham. Melksham 708225
Freephone 0800 043 8225
www.wellho.net
4. Bed & Breakfast
Well House Manor
Quiet, yet close to the town centre.
All rooms en suite, superior standard.
26" TVs, internet access, minifridges, etc
48 Spa Road, Melksham Melksham 709638
Freephone 0800 043 8225
www.wellhousemanor.co.uk
Interesting, isn't it, how "hotel" and "bed and breakfast" turn out to be described differently. The major headings imply a whole different ball game - a whole different starting point and the feature sets say "What is different in our hotel to other hotels" and "why as a B&B is this different".
And on the training side, you'll note that I included some subjects and not others. Why my particular choice? The subjects mentioned are not necessarily our most popular - but rather they're the ones that are most likely to be bought locally rather than being niche subjects with delegates from all over the continent!
All comes down to fitting the advert, in each case, to the requirements of the reader of that section.
(written 2007-09-28)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
M300 - Well House Manor - Behind the scenes [203] Holes in on line information - (2005-02-05)
[677] Sympathetic development - (2006-04-09)
[742] A visit from the solicitor - (2006-06-03)
[769] King Edward VII - days of empire - (2006-06-20)
[813] Monday Morning at Well House Consultants Melksham - (2006-07-24)
[868] Smoking, or no - (2006-09-16)
[897] Too much for the National Trust - (2006-10-18)
[927] Hotel door furniture - (2006-11-15)
[931] Before and After - Well House Manor - (2006-11-18)
[939] Swipe cards for hotel rooms - Security issues - (2006-11-23)
[951] What happened at Geekmas - (2006-11-28)
[1000] One Thousand Posts and still going strong - (2006-12-18)
[1083] Behind the scenes - (2007-02-17)
[1105] A week is a long time in the life of a conference centre - (2007-03-10)
[1159] It can take more that one plus one to get two. - (2007-04-22)
[1179] Sizing sheets and other domestic issues - (2007-05-07)
[1189] Meet, greet and welcome - (2007-05-16)
[1285] In the army, or in civvie street? - (2007-07-31)
[1311] What do people look for on a hotel web site? - (2007-08-20)
[1319] Customer feedback - lifeblood of a business - (2007-08-25)
[1371] Hotel in Melksham at Christmas - (2007-09-29)
[1441] On cancellations, rebooking, and pricing schemes - (2007-11-22)
[1490] Software to record day to day events and keep an action list - (2007-12-31)
[1515] Keeping staff up to date on hotel room status - (2008-01-22)
[1520] Terms and Conditions - Hotel, England - plain English - (2008-01-26)
[1571] Await guests in the early hours - (2008-03-12)
[1637] Providing exceptional service - and carrying on doing so. - (2008-05-09)
[1854] Three Seasonal Pictures - (2008-10-25)
[1900] Table Topics - (2008-11-22)
[1904] Ruby, Perl, Linux, MySQL - some training notes - (2008-11-23)
[1948] Blame Culture - (2008-12-17)
[1957] Why are cooks bad tempered? - (2008-12-22)
[1973] Required Request - (2009-01-03)
[1991] Rules for a King - (2009-01-13)
[2125] We have lost a regular business guest - (2009-04-10)
[2247] A day in the life of a hotelier - (2009-06-18)
[2396] Easing off in our 50s? - (2009-09-06)
[2910] Robust - testing the system - (2010-08-09)
[2916] Testing the robustness of our hotel and training systems - holiday and sickness times - (2010-08-11)
[2960] The Well House team - September 2010 - (2010-09-19)
[2961] Initial handling of phone calls and walk in visitors - (2010-09-19)
[3093] How many toilet rolls - hotel inventory and useage - (2010-12-18)
[3743] Sunday - no longer a day of rest - (2012-05-28)
[3844] Rooms ready for guests - each time, every time, thanks to good system design - (2012-08-20)
[3961] Well House Staff Party - (2012-12-22)
[4302] Sunday is never quiet at Well House Manor - (2014-09-21)
[4365] The changing face of Christmas - (2014-12-26)
G500 - Well House Consultants - Running a training company [171] Skills and techniques of being a successful trainer - (2005-01-06)
[251] WIBNIF - (2005-03-19)
[385] Feast or famine - (2005-07-21)
[402] Netless - (2005-08-05)
[470] I wanna be a Python trainer - (2005-10-20)
[545] Is training seasonal? - (2005-12-28)
[627] JIT or JAU - (2006-02-27)
[652] Morning Post - (2006-03-20)
[838] Talking about other training companies. - (2006-08-19)
[926] Training rooms to learn Open Source programming - (2006-11-15)
[978] Wellhouse Manor, Hotel, Melksham - (2006-12-10)
[1022] No courses. No hotel guests. Rushed off our feet! - (2007-01-05)
[1040] What the customer is looking for - effective training - (2007-01-17)
[1393] First Alternative / what has happened there? - (2007-10-16)
[1433] Linux, PHP, Tcl, Ruby, C, C++ - last minute training course availability - (2007-11-16)
[1884] Recession? Depression? - (2008-11-14)
[1963] Best source to learn Java (or Perl or PHP or Python) - (2008-12-28)
[2003] Discount Training Courses - PHP, Perl, Python - (2009-01-21)
[2021] Short health and safety course - (2009-02-02)
[2049] Why Choose Well House Consultants for your course? - (2009-02-20)
[2074] Weekday or Weekend PHP, Python and Perl classes? - (2009-03-10)
[2084] Books and distance learning from Well House Consultants? - (2009-03-15)
[2144] Looking for a career change - Physician to Web Site Designer - (2009-04-28)
[2838] Respecting our customers anonimity - (2010-06-29)
[2924] Job applicants - wondering why they apply - (2010-08-16)
[2940] Training course locations - Melksham, UK; Buxton, UK; Lake Constance, Germany; Venice Italy, the USA and India - (2010-08-30)
[3361] Blowing our own trumpet - MySQL resources - (2011-07-18)
[3610] Training to do a job, or training to pass an exam? - (2012-02-13)
[3684] Once upon a Maundy Thursday - (2012-04-05)
[3824] Planned for a quiet period during the Olympics - but it is far from that! - (2012-08-02)
[4004] Annual Accounts - a big job for a small business - (2013-02-15)
[4135] Introducing your product to Well House Consultants - single, personally tuned email please - (2013-07-08)
Some other Articles
New Month, New Quarter, New LawsA taster PHP expression ...Apache Tomcat Performance TuningOne business, four different angles!Getting the local voice heardkorn tips - some useful korn shell techniquesawk - a powerful data extraction and manipulation toolKorn Shell scripts on the webKorn shell course - resources