"We're looking for salesmen and not technical types / geeks". So said the advert in the entrance to the large store I visited with Lisa last night ... where their main business is computers, computer-based products and supplies. It added "We can teach you what you need to know about our products to sell them".
I'm technical / I'm a bit of a geek. And I've done a bit of selling too. I prefer to sell from a position of technical knowledge, and I prefer to be able to speak to the sales staff in stores at a level where they can answer my questions on both the product and the commercial aspects (like "how much?" and "is it in stock?").
The store we were in last night is the same one that I tell a story about on some of our courses ... I went into there (a number of years back now) and picked up a Linux distribution software package and walked over to the laptop display. "Will this work on this laptop?" I asked the three staff who approached me.
"Yes" said the first.
"No" said the second, and
"I don't know" said the third. The third got the highest rating from me ... for his honesty. I went home to research the true answer online!
OK ... we don't employ a salesperson here, and I would never wish to have anyone who wasn't very familiar indeed with our courses and subjects doing that selling. I wouldn't take on a salesman who didn't even have a grounding in the things he would be selling. But I also appreciate the need for a professional sales approach which I hope we give ... and for sure, that does mean than many geeks might not be suitable.
(written 2005-11-01, updated 2006-06-05)
Associated topics are indexed as below, or enter http://melksh.am/nnnn for individual articles
G501 - Well House Consultants - Customer Service [72] On Customer Service - (2004-10-03)
[91] On line every 24 hours - (2004-10-17)
[126] Feedback shows the tip of an iceberg - (2004-11-22)
[150] Confession - (2004-12-13)
[189] Tuesdays and Fridays - (2005-01-25)
[195] Customer service - examples to warn us - (2005-01-30)
[233] Giving customers best value - (2005-03-02)
[265] Business practise, 2005 style - (2005-04-03)
[327] How far should our support go - (2005-05-28)
[350] Want to be one better - (2005-06-17)
[393] Trainer answers phone - (2005-07-28)
[440] Upgrade! - (2005-09-09)
[552] Keeping Customers Informed - (2006-01-02)
[566] May all your screw-ups be big ones - (2006-01-16)
[569] Instructions for bright people - (2006-01-19)
[609] Been on a course, but still not got it? - (2006-02-16)
[621] And the staff put the icing on the cake - (2006-02-23)
[628] Active Learning - (2006-02-28)
[650] A person of few words - (2006-03-18)
[717] A customer service company - (2006-05-11)
[725] Better communication - (2006-05-19)
[841] Forum help - a push in the right direction - (2006-08-21)
[852] Eventful evening - a lesson in looking after contacts - (2006-09-02)
[944] Just ******* Google it - (2006-11-25)
[961] Products that our customers want more of - (2006-12-03)
[966] CSL, KISS and RTFM - (2006-12-05)
[1007] Friends and family - (2006-12-25)
[1046] Bounce, bounce, bounce - (2007-01-20)
[1262] Keep in touch with PHP, Perl, Python and old friends too - (2007-07-09)
[1319] Customer feedback - lifeblood of a business - (2007-08-25)
[1434] Market survey - to learn, to prove a point, or to sell your product? - (2007-11-17)
[1446] An answer to a student asking 'Help' - (2007-11-27)
[1516] Pictures you can use - for free - from our library - (2008-01-23)
[1606] Sheep Shearers, Marathon Runners and Ocean Sailors - (2008-04-09)
[1637] Providing exceptional service - and carrying on doing so. - (2008-05-09)
[1835] 23:30 bookings and midnight checkins - (2008-10-12)
[1985] Learning to program as a part of your job - (2009-01-10)
[1991] Rules for a King - (2009-01-13)
[2015] Service Excellence Awards - (2009-01-30)
[2049] Why Choose Well House Consultants for your course? - (2009-02-20)
[2102] What do people think of our Apache httpd / Tomcat course? - (2009-03-24)
[2124] Building down expectations - (2009-04-09)
[2236] Alumni - revisiting and supporting the old University - (2009-06-13)
[2258] Questions I have been asked on answering the phone - (2009-06-26)
[2530] Taking a knock over Santa - (2009-12-08)
[2650] Getting a phone line changed ... - (2010-02-25)
[2880] Getting in touch - Please allow me to see you when you are online - (2010-07-21)
[2961] Initial handling of phone calls and walk in visitors - (2010-09-19)
[3073] Customer Service - the boundary - (2010-11-27)
[3103] Thank you - and Happy Christmas - (2010-12-24)
[3271] The importance of feedback - (2011-04-30)
[3294] It's not just about the jam in the sandwich - (2011-05-19)
[3378] New product - ensuring that supply matches demand - (2011-08-03)
[3808] Can you put names to faces? - (2012-07-19)
[3835] The Information age - not yet truly with us? - (2012-08-12)
[4077] Palty or Parliamentary? - (2013-04-30)
[4078] Train works for me! - (2013-05-02)
[4232] Not wanted here - hotel guests who will not be happy - (2013-12-30)
Some other Articles
Rail services under threat - Swindon, Melksham ... and Newquay and Bicester tooNorth, Norther and Northest - PHP 5 ObjectsSetting the file name for a downloaded documentDouble Dollars in PHPDifferent ways of sellingPHP upgrade - traps to watchNew look to websiteNew servlet from oldWatch what you wearClass, static and unbound variables